The potential of Halal cosmetics!
The word is out.
Halal is the new kid in the block and it’s here to stay!
A reported published in 2017 by FMI, declared that according to primary research undertaken; it was evident that the rising awareness of religious obligations by consumers has created a surge in halal cosmetics within the Asian Pacific region.
With CAGR (compound annual growth rate, a measure of growth over multiple time periods) expected to rise around 10% from 2015-2020, it’s clear to see that the increased awareness of transdermic products and what actually affects our bodies when we use these cosmetic products has affected the consumer behavior buying process.
For example with the main demographic being predominantly women, based purely on religious grounds, women can’t pray impure which is exactly what she will be with Haram makeup. No longer are consumers only using price as a major influencing factor but are now looking into the product ingredients, the potential environmental harm it may be causing pre and post production of the product and even the brand’s alliance with major world issues.
Asian Pacific Halal cosmetic companies such as INIKA, Clara International and Wipro Unza have reacted to this change in behaviour and have benefited by now becoming market leaders in the region have now implanted new strategies, including merging and acquiring companies through horizontal integration and now reaping the rewards.
Although there is a growing amount of awareness and demand for organic and vegan cosmetics in the UK over the last decade, there hasn’t been such a highlight on Halal cosmetics (although it does benefit from the rise of veganism as they’re very similar). With a growing population of Muslims in the U.K. wanting to have a Halal suitable option for their cosmetic needs, companies in the U.K. should be aware of the growing demand and capitalise on the needs of Muslims otherwise they face losing out to global companies, especially from the Asia-Pacific region who are already potentially aiming to expand into the U.K. market.
If your favourite company isn’t HFA certified then you can’t guarantee its Halal suitable EVEN if it is Vegan as alcohol may still be used in the process.
Make sure that the cosmetics that you use are suitable for a Halal lifestyle and if you are a company that is interested in being Halal accredited by us in order to distinguish yourself from your competitors and take the first step into the Halal cosmetic market.
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Phone: +44 (0) 208 4467 127